LUNAFEST East Bay 2015: a pictorial

What woman doesn’t love to go to the movies with her girlfriends? Film is such a great way to bring women together, so it made sense for LUNA to create this opportunity to connect women filmmakers and their audiences with causes they care about.
– Kit Crawford, co-owner and co-chief visionary officer of Clif Bar & Company

It’s been a week since our LUNAFEST film festival and before I bid adieu to our LUNAFEST season, I wanted to share my LUNAFEST pictorial – a narrative in the form of photos and captions. As they say, a picture is worth a thousands words. And I have a lot of pictures from that memorable evening.

Our VIP event, hosted by our chair Joann Steck-Bayat, prior to the film festival featured our guest filmmakers Emily Fraser and Katherine Gorringe, posing with their Lady Parts LUNAFEST poster.

Our VIP event, hosted by our chair Joann Steck-Bayat at her lovely home prior to the film festival, featured our guest filmmakers Emily Fraser and Katherine Gorringe, posing with their Lady Parts LUNAFEST poster.

Our piano player for the evening - tickling the ivories.

VIP guest Jeanne Rizzo, RN, president and CEO of the Breast Cancer Fund, and Joann, chatting with guests.

Our VIP event piano player, tickling the ivories.

Our VIP event piano player, tickling the ivories.

A beautiful spread of cheeses and fruits.

A beautiful spread of cheeses and fruits.

VIP event private chef Sirona Skinner Nixon making those heavenly deviled eggs for the guests.

Private chef Sirona Skinner Nixon making those heavenly deviled eggs for the guests.

Sirona's wife and partner of S&S Foods, Sinead O'Rourke, making the crostini.

Sirona’s wife and partner of S&S Foods, Sinead O’Rourke, making the crostini.

Joann trains our superb raffle ticket sellers, from let to right, her cousin Annika, Isabella, Mateo, and Wyatt.

Joann trains our superb raffle ticket sellers, from let to right, her cousin Annika, Isabella, Mateo, and Wyatt, in front of the prize board.

El Cerrito High School's IT Academy students volunteered to serve food at our VIP event. Service with a smile.

El Cerrito High School’s IT Academy students volunteered to serve food at our VIP event: service with a smile and lamb sliders.

Jeanne meets Emily and Katherine.

Jeanne, Emily, and Katherine in a lively conversation.

It may have been March 21st, but we were able to throw open the French doors and spill into the backyard and grab a drink from our friendly bartenders.

It may have been March 21st, but we were able to throw open the French doors and spill into the backyard and grab a drink served by our friendly bartenders.

Which bag shall I put my raffle ticket in? The GoPro camera or the Kindle? We had so many wonderful donated gifts to raffle.

Which bag shall I put my raffle ticket in? The GoPro camera or the Kindle? We had so many wonderful donated gifts to raffle. Committee member Rebecca Boe made our sharp raffle boards.

New this year - Taiko drummers perform as attendees arrived in front of the high school. They were mesmerizing!

New this year – Taiko drummers perform as attendees arrived in front of the high school. They were mesmerizing!

A tribute to Mae De La Calzada, owner of Lady Parts Automotive - a beautiful bouquet and photo of Emily and Katharine and Mae De La Calzada.

A tribute to Mae De La Calzada, owner of Lady Parts Automotive – a beautiful bouquet and photo of Emily, Katharine and Mae.

Committee member Rebecca Boe made this wonderful poster announcing our guests Jeanne Rizzo, Katherine Gorringe, and Emily Fraser in the lobby of ECHS's Performing Arts Theater.

Committee member Rebecca also made this wonderful poster announcing our guests Jeanne, Katherine, and Emily in the lobby of ECHS’s Performing Arts Theater.

As expected, Jeanne Rizzo delivered a rousing, inspired, and educational welcome. Joann rocked as master of ceremonies and Melody Shah, representing the ITA, let us know how much the ITA appreciated being a beneficiary of our LUNAFEST fundraising.

As expected, Jeanne delivered a rousing, inspired, and educational welcome. Joann rocked as master of ceremonies and Melody Shah, representing the ITA, let us know how much the ITA appreciated being a beneficiary of our LUNAFEST fundraising.

I was honored to interview Emily and Katherine on stage and listen to them talk about the making of Lady Parts and the connection they formed with Mae.

I was honored to interview Emily and Katherine on stage and listen to them talk about the making of Lady Parts and the connection they formed with Mae.

We had nearly 300 attendees at this year's LUNAFEST! They enjoyed complimentary coffee by Well Grounded Coffee & Tea Bar during our post-screening Dessert Circle.

We had nearly 300 attendees at this year’s LUNAFEST! They enjoyed complimentary coffee by Well Grounded Coffee & Tea Bar during our post-screening Dessert Circle.

This year we had a very popular photo booth with props, which was the brainchild of committee member Anja Hakoshima. Thanks, Anja!

This year we had a very popular photo booth with props, which was the brainchild of committee member Anja Hakoshima. Thanks, Anja!

Returning with their yummy cupcakes and chocolate chip cookies were Pamela Braxton and her son Zachary of Braxtons' Boxes.

Returning from last year’s inaugural Dessert Circle with their yummy cupcakes and chocolate chip cookies were Pamela Braxton and her son Zachary of Braxtons’ Boxes.

Group photo! Emily and Katherine, flanked by many members of the LUNAFEST East Bay Committee.

Group photo! Emily and Katherine, flanked by many members of the LUNAFEST East Bay Committee. Until next year!

 

Melody Shah: sharing ‘brain-shattering’ outdoor and classroom adventures

Wilderness is not a luxury but a necessity of the human spirit, and as vital to our lives as water and good bread. A civilization which destroys what little remains of the wild, the spare, the original, is cutting itself off from its origins and betraying the principle of civilization itself.
– Edward Abbey, American author and essayist

Melody at Snow Tongue Pass, Sierra High Route.

Melody at Snow Tongue Pass, Sierra High Route.

In the summer of 2014, Melody Shah, El Cerrito High School teacher and LUNAFEST East Bay Committee member, and her husband, Sati, spent two months hiking a 600-mile High loop in California’s High Sierra. They started south from Sonora on trails to Road’s End in King’s Canyon at the South Fork of the King’s River in the southern Sierra Nevada, and hiked cross-country on the Sierra High Route back to Twin Lakes in northern Yosemite. Their trip, specifically through the 195-mile Sierra High Route in King’s Canyon National Park, is the subject of their talk at the REI Berkeley store (1338 San Pablo Avenue, Berkeley, CA 94702, 510.527.4140) on Wednesday, March 18th, 7 to 8:30pm, and the REI San Francisco store (840 Brannan Street, San Francisco, CA 94103, 415.934.1938) on Wednesday, March 25th, 7 to 8:30pm. “I want to take our experiences and share them with a larger audience,” she said of her objective for the talks. With the Berkeley event sold out and on waitlist, and the San Francisco event almost sold out, Melody will definitely achieve her goal.

A beautiful view of the Swiss Alps.

A beautiful view of the Swiss Alps.

When the LUNAFEST East Bay committee convenes in the fall to begin preparations for our spring film festival “by, for, about women,” the 10 of us look forward to hearing about Melody’s spring break and summer backcountry explorations. When we meet in January, we get updates of winter holiday adventures. Just to give you an unfairly brief overview, in January 2013, Melody and Sati paraglided with friends in Yelapa, a small beach town in Cabo Corrientes, Jalisco, Mexico. In the summer later that same year, they lived in the Azores and paraglided off of volcanoes. She has also gone paragliding in Indonesia and British Columbia, and traversed the European Alps from west to east, which included flying, hiking, and backpacking across France, Switzerland, Austria, Italy, and Slovenia. On that latter paragliding trip, she launched off of flower-covered mountainsides and glided across valleys. “That perspective of these amazing landscapes is so freeing and other-worldly,” she told me. She’s canyoneered in California’s Sierra Nevada and throughout Southern Utah, including Zion National Park and Escalante National Monument, and toured the backcountry of Eastern Oregon’s Wallowa Mountains. And in 2005, she spent two months completing 700 miles of the Pacific Crest Trail through California’s high country.

Melody and Sati atop Mt. Whitney.

Melody and Sati atop Mt. Whitney.

I haven’t been camping in years and I confess I’m acrophobic, and that’s exactly why I am in awe of and inspired by, what I call, Melody’s acts of courage. Since 2004, she’s chronicled her adventures in her interweb, Range of Light!, which boasts some beautiful images of nature across the continents. When I marveled at how fearless she is, Melody interjected, saying, “I have a lot of fears, but in order to overcome them, I don’t deny fear.” When she first began preparing for her outdoor adventures, she admitted that she was “super terrified.” “I didn’t know I could do these things,” she confided. “But as I went through each adventure and gained strength, knowledge, and skills, my confidence grew. One of the most important goals of the experience for me is becoming more capable and then allowing fear to be a consideration and a way to analyze and strategically approach the risks. Fear keeps me smart and safe about the whole adventure.”

Melody, her two brothers, and her mom at Fundy National Park, New Brunswick, Canada, August 1984.

Melody, her two brothers, and her mom at Fundy National Park, New Brunswick, Canada, August 1984.

Roots: Love of the outdoors, love of design
Melody hails from Merrimac, MA, on the New Hampshire border. Her love of the outdoors can be traced to her mother, Joyce Audy Zarins, artist, sculptor, and children’s book author and illustrator. All of the family vacations taken when her mother was a single parent were outdoor trips, as were many of them after her mother remarried. Melody, her two siblings, her mother, and later, her stepfather camped, hiked, and canoed. “She wasn’t scared to take a bunch of us kids down a river for a few days,” Melody related, with a laugh.

Baiba, Melody, and her mom canoeing the Saco River in Maine, July 1984.

Baiba, Melody, and her mom canoeing the Saco River in Maine, July 1984.

She also inherited her mother’s artistic talents. Melody graduated from Syracuse University in 1995 with a Bachelor of Fine Arts degree in art media, with a focus on 3D modeling and animation. That summer, she helped put together an exhibit for the annual SIGGRAPH conference on computer graphics and design in Los Angeles. She ended up landing a job in the Bay Area, and she’s remained a California resident ever since.

When Melody began working for advertising agencies, the first Internet boom was ramping up. “Young people were the ones who knew about the Internet, so it was a great time to come out of college and find a job easily,” she explained. In her first job, she designed websites for public and private organizations – including the White House – at a time when websites were just emerging. When her work shifted to online advertising, something she didn’t want to do, she went back to school. At San Francisco State University, she studied lightweight composite design specifically for backcountry snowboarding gear, with the intent on being an outdoor gear designer. With her degree in industrial design, she planned to marry her love of the outdoors with her career.

Melody's students in the ITA at El Cerrito High School.

Melody’s students in the ITA at El Cerrito High School.

While in school, Melody taught college and adult classes at City College and CELLSpace (now Inner Mission), a community-based hub for artistic and cultural classes and events, both in San Francisco. She taught in the motion graphics department at Ex’pression College for Visual Arts in Emeryville. In 2007, she “answered the call” to teach at El Cerrito High School, and since then has been teaching digital art and design classes as the Lead Teacher of the Information Technology Academy (ITA) – one of the local beneficiaries of LUNAFEST’s fundraising efforts – and digital photography ROP classes and media classes within the Media Academy. “I love the idea of having a job where I can share the things that I’m passionate about with people and feel that I’m contributing to the community in a positive way,” Melody said.

Sati and Melody camping - 'home away from home.'

Sati and Melody camping – ‘home away from home.’

Opening up opportunities and the world
Teaching high school students is “a totally different world” versus teaching college students and adults, but Melody pointed out that the goal remains the same: give students an environment to collaborate, solve problems, and create art and design through technology in a way that is meaningful to them. “In the academy setting, I can foster this community within the bigger school and give kids a place of their own, and empower them with skills that help build their confidence and help them shape their identity,” she said. When companies hire ITA students upon completion of their internships because of the skills that the students learned and brought to the table, she enthused, “It’s really powerful and impactful and validating. Those moments are great.” Melody hears often from ITA graduates who are majoring in art and design in universities and colleges or are now in the workforce, working for companies such as Pixar.

Paragliding at Big Sur.

Paragliding at Big Sur.

She illustrates visual design concepts in the classroom leveraging content from her travels. In doing so, she shares her love of the outdoors and her traveling adventures with her students. “It introduces an element of fun, but the kids also appreciate and respect me because they see that I have these skills outside of the classroom,” she explained.

Melody has also engaged her ITA students to participate as volunteers at LUNAFEST. She became involved with the film festival when the East Bay Committee invited her to join four years ago while she was teaching a video class at the school. “I feel lucky to be part of that group, being a part of something positive for the community,” she said, referring to the committee members and their work, as well as fundraising for the ITA and the Breast Cancer Fund. “It’s also important for students to be exposed to positive messages,” she added.

Hiking the Sierra, with a stunning view before them (photo credit: Ki Hong).

Hiking the Sierra, with a stunning view before them (photo credit: Ki Hong).

She likes that the films selected for LUNAFEST offer such diverse viewpoints in storytelling. “I have a love for the telling of a story; a lot of my work with students is helping them articulate and tell their stories,” she said. ITA students who volunteer at the VIP event and the film festival are not only exposed to the good work being done around breast cancer prevention but are introduced to the filmmaking world – using video as the medium to tell a story. The message she imparts to kids about the film festival: It’s possible to have your story shared and celebrated via a platform such as LUNAFEST and become something meaningful to other people. Her students watch the films in class and Melody admitted that many of the films are “outside of the students’ comfort zone,” but she likes challenging them to widen their world and be open to other messages and styles. “They have responded well,” she reported. “They like being surprised.”

Backcountry skiing in the Sierras.

Backcountry skiing in the Sierras.

Teaching, Melody acknowledges, is a “funny job.” “There are some things that are very pragmatic and very black and white that you try to give to your kids, but skills are only part of it,” she revealed. “I hope the kids start to think of life as an adventure. I hope they know that they are empowered to advocate for themselves and communicate with confidence about the things that they can do or that they know how to do. I hope that they foster curiosity about the world outside their comfort zone and learn to recognize that being curious is going to open up opportunities that would be missed otherwise.” When her students adopt her enthusiasm for and philosophy of life – and her graduates are proof of that certainty – her hopes will indeed have been realized. And their worlds will open up like leopard lilies along the Pacific Crest Trail high up in the Sierras.

Launching at Chamonix, the French Alps.

Launching at Chamonix, the French Alps.

10 Reasons to attend LUNAFEST

A woman is the full circle. Within her is the power to create, nurture, and transform.
– Diane Mariechild, American author and lecturer on women and Buddhism

Only 14 more days until LUNAFEST! The one-evening women’s film festival, hosted by the LUNAFEST East Bay Committee, will be presented on Saturday evening, 7:30pm, at the El Cerrito High School Performing Arts Center, 540 Ashbury Avenue, El Cerrito, CA. If you haven’t gotten your ticket yet to this inspiring film festival, let me offer you 10 inspiring reasons to go.

1. Come to the VIP event preceding LUNAFEST at 6pm, 638 Clayton Avenue, El Cerrito, CA, a block away from the film screening. Mingle with our honored guests, Jeanne Rizzo, RN, president and CEO of the Breast Cancer Fund, and filmmakers Emily Fraser and Katherine Gorringe. This year, personal chef Sirona Skinner Nixon and her wife and partner, Sinead O’Rourke, of S&S Foods, are creating amazing food for our event, which is being paired with wine and beer, donated by local businesses Grey Fox Vineyards (90 Grey Fox Lane, Oroville, CA 95966, 530.589.3920), Trumer Brauerie (1404 4th St., Berkeley, 94710, 510.526.1160) and Lagunitas Brewing Company (1280 N. McDowell Boulevard, Petaluma, CA, 94954, 707.769.4495). Get your VIP tickets here, or contact me.

Sinead and Sirona cheffing a 30-guest dinner.

Sinead and Sirona cheffing a 30-guest dinner.

2. While at the VIP event – or if you are just going to the film festival – find a friendly raffle ticket seller and buy tickets to try to win some amazing prizes, including a Kindle Fire HDX 8.9, donated by the Whittier Education Foundation, and a GoPro HERO3+ Black Edition, donated by GoPro. The LUNAFEST East Bay Committee has been incredibly fortunate to have wonderful local businesses support our fundraising efforts with donations. Check out our raffle board to see other bundled prizes.

3. This year, Tatsumaki Taiko, a group of women Taiko drummers, including breast cancer survivors, will be entertaining attendees before the film festival, in front of the ECHS Performing Arts Center, beginning at 7pm. Taiko is an ancient Japanese form of percussion using large drums that has evolved into a complex musical art form that features tightly choreographed movements that are aligned with Japanese martial arts. Linger outside and appreciate the loud, hard, and fast music!

4. The main beneficiary of the traveling LUNAFEST film festival is the Breast Cancer Fund, whose tagline is “Prevention Starts Here” and whose mission is “to prevent breast cancer by eliminating our exposure to toxic chemicals and radiation linked to the disease.” Please learn more about what this important nonprofit organization – backed by peer-reviewed scientific research – is doing to educate and protect women about the dangers we face in our environment. As the Breast Cancer Fund entreats: “Together we can stop this disease before it starts.” Get educated and be an advocate. Do it for yourself and your friends. Do it for your daughters and granddaughters – and, really, your whole family.

Jeanne Rizzo with Gwen Collman, National Institute of Environmental Health Sciences, at the Breast Cancer Fund Heroes Celebration.

Jeanne Rizzo with Gwen Collman, National Institute of Environmental Health Sciences, at the Breast Cancer Fund Heroes Celebration.

5. Support El Cerrito High School’s Information Technology Academy (ITA), the main local beneficiary of the LUNAFEST East Bay Committee’s festival. In the past, LUNAFEST proceeds have enabled the ITA to provide its students with a classroom set of digital drawing tablets, cameras, lights, and a 3D printer. This small learning community is supported by TechFutures, a nonprofit organization established by Mr. and Mrs. Ron Whittier to give underserved West Contra Costa Unified School District students an opportunity to have career-focused courses in digital art and computer systems management subjects. To boot, ITA teacher Melody Shah is also a LUNAFEST East Bay Committee member.

6. Be inspired by our LUNAFEST welcome, which will be given by Jeanne Rizzo, RN, president and CEO of the Breast Cancer Fund. I was honored to have interviewed her in February and learned about her incredibly full life and the passion and compassion fueling it. Learn about her here. Be inspired by her in person. And by all means, meet her in the lobby after the screening. You will go home wanting to fulfill, or continue fulfilling, your own life!

Jeanne Rizzo, RN, president and CEO of the Breast Cancer Fund, giving a TED talk.

Jeanne Rizzo, RN, president and CEO of the Breast Cancer Fund, giving a TED talk.

7. Filmmakers Emily Fraser and Katherine Gorringe, whose short film “Lady Parts” was chosen for this year’s LUNAFEST, will be featured in a brief on-stage interview before the film screening. They will discuss the making of “Lady Parts” – “in an industry dominated by men, Lady Parts Automotive brings a woman’s touch.” Read about these amazing women and what inspires them, and meet them after the screening.

Emily Fraser, Mae De La Calzada of Lady Parts Automotive, and Katherine Gorringe, taking a break from filming.

Emily Fraser, Mae De La Calzada of Lady Parts Automotive, and Katherine Gorringe, taking a break from filming.

8. See eight great short films “for, by, about women.” This year’s selections once again celebrate the diversity of women’s lives and viewpoints as shared through the eyes of nine women filmmakers. One of the goals of LUNAFEST is “connecting women through film,” which is especially urgent and poignant in an industry where women representation is shamefully low. Let’s support women in film – from story to subject to filmmaker to producer to every other aspect of bringing a film to a hungry female audience – and celebrate their creativity, poetry, courage, and perseverance.

Behind the scenes: Emily and Katherine capture Mae's warm and upbeat personality on film.

Behind the scenes: Emily and Katherine filming “Lady Parts.”

9. Stay a bit in the lobby after the screening and engage in conversation with family and friends about the eight great short films we all shared together. Enjoy a fresh cup of complimentary coffee donated by Kevin O’Neil and Jen Komaromi of Well Grounded Tea & Coffee Bar (6925 Stockton Ave, El Cerrito, CA 94530, 510.528.4709), who have generously supported LUNAFEST and other local fundraising efforts. Indulge in a cupcake or cookie baked by Pam and Ron Braxton of Braxtons’ Boxes, who were part of our Dessert Circle last year and sold out of their wonderfully baked goods. A big shout-out to Zachary Braxton, who charmed attendees with his big smile and great customer service. Support our local businesses on the 21st and beyond!

Delicious cupcakes and cookies at the Dessert Circle - oh my!

Delicious cupcakes and cookies at the Dessert Circle baked with love by Braxtons’ Boxes and served by Zachary Braxton.

10. Seize the evening! Make a women’s night out of LUNAFEST. Share a special evening with your daughter (and/or son!). Bring your whole family. As women – multitasking nurturers and caregivers – we often don’t take time out for ourselves because we’re so caught up on making sure everyone else is fine. Do yourself a much-needed favor and enjoy a relaxing evening full of art across many different forms, beauty, knowledge about our health, friendship, family and community – all of which contribute to making our lives full. We have a lot to be thankful for, so celebrate big.

So this is what it feels like to have a "red-carpet moment." I'll take it!

The LUNAFEST East Bay Committee is ready to roll out the red carpet for our March 21st event. See you there!

Jeanne Rizzo: The Road to the Breast Cancer Fund and LUNAFEST, Part II

Man’s attitude toward nature is today critically important simply because we have now acquired a fateful power to alter and destroy nature. But man is a part of nature, and his war against nature is inevitably a war against himself? [We are] challenged as mankind has never been challenged before to prove our maturity and our mastery, not of nature, but of ourselves.
– Rachel Carson, American nature author, marine biologist, and conservationist

Jeanne Rizzo, RN.

Jeanne Rizzo in her student nursing days.

When I asked Jeanne, in our interview in February, how she came to the Breast Cancer Fund (1388 Sutter St., Suite 400, San Francisco, CA 94109-5400, 866.760.8223), she admitted that her biography doesn’t reflect a resume that would align with her current position. She began her career as a nurse, with passionate interest in women’s health and public health in social justice issues. After she was drawn into the music, film, and theater world, which was also a great love of hers, she spent a decade doing pro bono work for nonprofits engaged in health, social justice, and environmental causes.

Engaging in breast cancer activism
While Jeanne produced benefit concerts and other activities during the AIDS crisis, she hadn’t done any pro bono work around breast cancer until she volunteered to produce the premiere of “Rachel’s Daughters: Searching for the Environmental Causes of Breast Cancer” at San Francisco’s Castro Theatre in September 1997. Allie Light and Irving Saraf’s documentary, which was produced by Nancy Evans, was a response to the breast cancer diagnosis handed down to Light and Saraf’s then 39-year-old daughter. The film was named in honor of American marine biologist and conservationist Rachel Carson, who died of breast cancer in 1964, two years after the publication of her groundbreaking environmental science book Silent Spring, which exposed the dangers of synthetic pesticides and thus helped to spur the global and American environmental movements. Reaction to the book led to the ban of DDT for agricultural uses and the creation of the U.S. Environmental Protection Agency. “Rachel’s Daughters” highlighted the efforts of a group of activists whose goal was to unearth the science of breast cancer and the politics of the breast cancer epidemic. Light and Saraf wanted to introduce a proactive response to the disease and raise public awareness of known and suspected causes of breast cancer, and potential strategies to reduce the risk of and even prevent breast cancer. This approach proposed a radical shift away from the then-current retrospective public health campaign of detection and treatment.

Left to right, Andrea Martin, Leslie Henrichsen of Clif Bar & Co., and Jeanne in 2002.

Left to right, Andrea Martin, Leslie Henrichsen of Clif Bar & Co., and Jeanne in 2002.

The premiere sold out, and afterwards Andrea Martin, founder and executive director of the Breast Cancer Fund and breast cancer survivor, reached out to Jeanne for help to organize a 1998 mountain climb of Alaska’s Mount McKinley, also known as Denali, and a film about the event. Despite her ongoing work on a project about war widows in Vietnam and a concert with Grammy Award-winning Sweet Honey in the Rock, and despite having never produced a film, Jeanne jumped at the opportunity: “I said yes, I said yes, I would do this.” She was already thinking about leveraging music to help tell the story of 12 women, including five breast cancer survivors, whose mission was to scale the highest peak in North America. With all her connections in the music industry, including the Indigo Girls, Sweet Honey, k.d. lang, Nanci Griffith, and Mary Chapin Carpenter, Jeanne said, “I felt that’s what I could bring.” Her role grew to include fundraising and being executive producer. “Climb Against the Odds” won multiple film festival awards, earned international acclaim, and aired on PBS stations across the country, but most importantly, the documentary raised awareness of breast cancer and the Breast Cancer Fund’s call to action.

Through Breast Cancer Fund board member Donna Westmoreland’s connections, the nonprofit organization partnered with the Lilith Fair, a concert tour and traveling music festival that comprised female-led bands and female solo artists, which allowed Jeanne to further leverage her music connections. Through this partnership, the Breast Cancer Fund was chosen as the nonprofit breast cancer group that would tour with the festival. In the years that it ran, from 1997 to 1999, Lilith Fair raised more than $10 million for various women’s charities in North America. Jeanne played a significant role managing the Breast Cancer Fund’s participation on the tours, while still running her own business. “I just kept getting drawn in to one project after another,” she explained. More importantly, she was also intrigued by Andrea’s work in the area of breast cancer research and the environmental causes of the disease.

Jeanne and her wife, Pali Cooper, with executive producer Betsy Gordon, CA Lt. Governor Gavin Newsom, and CA State Senator Mark Leno, 2008.

Jeanne and her wife, Pali Cooper, (to her right) with Geoff Callan (behind to her right), filmmaker of Pursuit of Equality; Betsy Gordon (to her left), who funded the film; CA Lt. Governor Gavin Newsom; and CA State Senator Mark Leno, 2008.

A Shift in focus
Up until 1998, six years after the Breast Cancer Fund was founded, the nonprofit was focused primarily on raising funds and giving grants to researchers who were trying to develop non-toxic treatments and alternatives to mammography, and to support access-to-care issues. While the work was important, Andrea felt that something was missing, Jeanne recalled. “She was really among the first people to raise the question of environmental causation – factors in causing breast cancer that were not the known and accepted risk factors,” Jeanne said. She was fascinated by Andrea’s quest to drill down into environmental causes. Jeanne accompanied her to board meetings and other meetings, conferences, and study groups with researchers and public health officials that the Breast Cancer Fund hosted, all the while still running her business.

When Andrea was diagnosed with a malignant brain tumor in May 2001, she stepped down as executive director. Given her involvement, Jeanne offered to help on a temporary basis to stabilize the nonprofit that she cared deeply about. When the board asked for an extension, she figured she could stay a year longer. “I didn’t leave,” she said, with a laugh. “I forgot to leave; the board forgot to ask me to leave. And at the end of the year, I thought: This is my calling.” Jeanne dove deep into the science, commissioning a report called the “State of the Evidence: The Connection Between Breast Cancer and the Environment.” “We had to ask and answer the question: Is there enough scientific evidence to justify this organization focusing on the environment? And that’s what we did,” Jeanne declared. “We said, ‘That’s our mission – to focus on reducing exposure to toxic chemicals and radiation.'” The purpose of raising funds shifted from giving out grants to developing programs “to aggregate, translate, and communicate the science” for the creation of public policy and market-based campaigns, Jeanne explained.

Jeanne speaking at a public forum hosted by the George Washington University School of Public Health and Health Services, the Breast Cancer Fund, and the H. John Heinz III Center for Science, Economics and the Environment, February 2013.

Jeanne speaking at a public forum hosted by the George Washington University School of Public Health and Health Services, the Breast Cancer Fund, and the H. John Heinz III Center for Science, Economics and the Environment, February 2013.

From Mount McKinley to LUNAFEST
You could say that the seeds of LUNAFEST – or the relationships that were instrumental in the creation of LUNAFEST – were sown on the climb up Mount McKinley in 1998. When Jeanne was helping to organize the mountain climb, which she laughingly admitted she knew very little about, the climbers told her they needed good food – including energy bars – that wouldn’t freeze at the summit. PowerBar, the best-selling energy bar at the time, was already too hard and would be inedible at high altitudes. In a moment of serendipity, Jeanne discovered Clif Bar while on a bike ride in Oregon. When she returned home and found that Clif Bar (1451 66th Street, Emeryville, CA 94608, 800.254.3227) was based in the San Francisco Bay Area, she reached out to founder Gary Erickson, who enthusiastically came on board with the project and supplied the climbing team with his energy bars.

Jeanne (photo credit: Irene Young).

Jeanne (photo credit: Irene Young).

Jeanne and Gary stayed in touch and then got together again in 1999 to discuss the launch of LUNA, Clif Bar’s healthful energy bar for women. Gary, whose mother was a breast cancer survivor, committed to putting the Breast Cancer Fund logo on the bar wrapper and giving a percentage of proceeds to the nonprofit organization. The collaboration continued as the Breast Cancer Fund and LUNA began brainstorming the establishment of an “art reach program” – reaching people through art and building community. During this time, while “Climb Against the Odds” was making the rounds of the film festival circuit, Jeanne noticed that many screenings paired feature films with short films by women filmmakers. She brought her observation back to LUNA, and LUNAFEST, a national traveling festival of short films “by, for, about women,” was born.

In the first year, 35 filmmakers submitted applications. The following year, around 100 films were considered. Now, under the amazing direction of Clif Bar Co-owner, Kit Crawford, LUNAFEST draws nearly 1,000 submissions and more than 150 cities across the country are participating in the 2014-2015 season, validating its legitimacy as a respected, sought-after festival by both filmmakers and film aficionados. The festival also appeals to supporters of breast cancer prevention – the Breast Cancer Fund is the main beneficiary – and local nonprofits – each host city or local organization supports a designated nonprofit to receive a portion of the proceeds.

Jeanne and John Replogle, president and CEO of Seventh Generation, Inc., February 2015.

Jeanne and John Replogle, president and CEO of Seventh Generation, Inc., February 2015.

LUNA and the Breast Cancer Fund determined early on that LUNAFEST would not be a festival about breast cancer films, that the subject matter would not be a criterion for acceptance. “We wanted it to be a combination of showing different filmmaking styles and skill sets,” Jeanne explained. “We wanted stories that felt authentic and were well done.” In the 14 years since LUNAFEST’s founding, every year these stories “by, for, about women” still reflect this authenticity, which, coincidentally, also reflect Jeanne’s personal code – to be honest and true, and, therefore, to be a better person fully present in the world.

Postscript: Jeanne will be an honored guest at the VIP event hosted by the LUNAFEST East Bay Committee on March 21st at 6:00pm, 638 Clayton Avenue, El Cerrito. Following the reception, the LUNAFEST film festival will be shown at 7:30pm at the El Cerrito High School Performing Arts Center, at 540 Ashbury Avenue, one block up from the VIP event. Jeanne will open the festival with the welcome and will be available to meet after the screening. Come visit with her at either event. You can purchase tickets (for the VIP event/film festival or just the film festival) here or contact me directly.