Lunafest: Celebrating women

When we get up from our seats and we walk away, we’re changed a little bit and hopefully for the better.
– Kit Crawford, CEO and co-founder of CLIF Bar and Company

In the past several weeks, I have been thinking a lot about violence against women in our communities, in various societies and countries, and everywhere, really. Of course, this has been going on forever, but my despair over the recent cases in New Delhi and South Africa seemed to demand a response from me, for which I had none. What else could I do as a person, a woman, and a mother beyond raising my son to respect women and raising my daughter to be empowered and have healthy self-esteem so that no person would ever take advantage of her and no situation would be beyond overcoming?

A few weekends ago, as I was walking my dog Rex, I came across a poster on a local storefront and read about Lunafest. I recalled receiving annual e-mails from the mom of my daughter’s classmate. Being overwhelmed and stressed during my busy work seasons, I never opened the e-mails, I’m embarrassed to say. What’s done is done, but I thought to myself, I would definitely go this year. In fact, in a serendipitous moment, I declared that this was my first response to my question to myself of how to respond to violence against women: Celebrate women and their creativity and achievements.

A mid-weight Zelda coat from Personal Pizazz (Berkeley, CA), comfortable walking boots, and Monserat De Lucca crossbody bag from Sundance is a perfect outfit for a film festival in early March.

A mid-weight Zelda coat from Personal Pizazz (Berkeley, CA), comfortable walking boots, and Monserat De Lucca crossbody bag from Sundance is a perfect outfit for a film festival in early March.

Lunafest: short films by, for and about women was established in 2000 by LUNA, makers of the nutrition bar for women, to connect women, their stories, and their causes through film. The traveling film festival also serves as a fundraiser for the many communities that host it across the country. Lunafest’s main beneficiary is the Breast Cancer Fund, whose goal is to eliminate the environmental causes of cancer. The selected beneficiaries of El Cerrito’s Lunafest showing were the El Cerrito High School’s Information Technology Academy (ITA) and World Neighbors, an international development organization established to eliminate hunger, poverty, and disease in Africa, Asia, and Latin America. ITA, a small learning community within El Cerrito High School, prepares students for post-secondary education and careers in networking, database management, digital art, and web design.

Reception before the show
The East Bay Lunafast Organizing Committee held a VIP reception prior to the film screening at one of the committee members’ homes, which was just around the corner from the high school auditorium, where the films were going to be shown. I had the pleasure of meeting the evening’s emcee, Karen Grassle, whom many of my contemporaries will recognize as Caroline Ingalls, the mother on the television series Little House on the Prairie (1974-1982). I also met two of the featured film directors, who were slated to participate in a panel discussion with Grassle after the screenings. It energized me to hear them talk about their passion for their art.

Sharon Arteaga, Karen Grassle, and Jisoo Kim at Lunafest 2013.

Sharon Arteaga, Karen Grassle, and Jisoo Kim at Lunafest 2013.

Jisoo Kim, who studied animation in her native South Korea, is a graduate of the California Institute of the Arts MFA program and currently works as an artist for Disney Interactive. Her animated short, The Bathhouse, is a beautiful and lush audiovisual experience in which the bathhouse is the transformative venue for women of all shapes and sizes to achieve this uninhibited state of serenity. I appreciated her ability to move us all in our theater seats from feelings of exhaustion and stress to calmness and then vigor. I also appreciated the cultural reference for this transformation. It’s the same transformation I undergo when I lie down on my acupuncturist’s table, falling asleep while listening to soothing music in a warm room with a lavender pillow over my eyes and then waking up refreshed and ready to tackle the world again.

Sharon Arteaga hails from Austin, where she earned her bachelors in film at the University of Texas. Her short film, When I Grow Up, chronicles a morning in the life of a Latina mother and daughter who sell tacos on a route that takes them through refineries in Corpus Christie and ends at the girl’s school. In the panel discussion, Arteaga revealed that the film was an homage to her mother. As a daughter of immigrants, I very much appreciated how she depicted the conflicting views of the two generations without judgment or bias but with quiet generosity, and her understanding of how the immigrants’ dream enables their children’s dreams to be much grander and yet attainable.

Karen Grassle with my friend, Lisa, and her starstruck daughter Savanna, both of whom are fans of Little House on the Prairie.

Karen Grassle with my friend, Lisa, and her starstruck daughter Savanna, both of whom are fans of Little House on the Prairie.

Honoring nine films
The nine screened films, which were chosen from more than 900 entries around the world, were as diverse as they were impressive. You can see the trailer and more information on the films here. I enjoyed all of the films, but the one that was close to my heart was Canadian filmmaker Andrea Dorfman’s Flawed, which told in drawings the story of a woman who has a big nose and feels conflicted when she falls in love with a plastic surgeon. It reminded me of my own perceived flaws and the teasing I endured as a child for having a flat nose and full lips, which are typical Filipino traits. I recalled the times when one of the boys in elementary school taunted me by saying, “I’m going to hit you and give you a big nose. Oh wait, you already have a big nose,” or “I’m going to trip you and give you a fat lip. Oh wait, you already have a fat lip.” Never mind that he had pretty full lips, too. I contemplated, as the protagonist did, having a nose job as an adult. It also made me think of the time when I found my sister in the bathroom rubbing lemon juice and pulp into her face to lighten her skin, which she had learned from watching Jan Brady in the television show The Brady Bunch, who was trying to lighten her freckles. I was horrified because even as a child I understood that she was trying to erase who she was. In the same way the film’s protagonist learned to accept her big nose, I came to embrace my dark skin, my big nose, and my full lips as part of who I am, as part of my heritage.

I also enjoyed Amanda Zackem’s short film about Georgena Terry, who triumphed over childhood polio (I wanted to know more about this) and whose curiosity and tenacity led her to build bicycles that are custom-fit for women. Rebecca Dreyfus’s short film, Self-Portrait with Cows Going Home and Other Works, peeked into the life of Sylvia Plachy, a well-respected contemporary photographer whose Academy Award-winning son Adrien Brody wrote the original music for the film. Plachy has an amazing eye, and thus, an amazing portfolio of black-and-white photographs. New Zealander Louise Leitch’s Whakatiki – A Spirit Rising chronicled the rebirth of a silenced and disenfranchised wife after she takes a plunge into the waters of her youth. I was moved by the woman’s transformation toward emancipation. As she emerged, water dripping from the thick folds of her skin, she shed more than her clothes and regained a lightness of being in exchange.

The other films included Sarah Berkovich’s Blank Canvas, Sasha Collington’s Lunch Date (Great Britain), and Martina Amati’s Chalk (Italy). Blank Canvas celebrates a uterine cancer survivor’s decision to have her bald head beautifully decorated with henna. The humorous Lunch Date pairs an unlikely couple – a young woman who gets dumped by her boyfriend, who uses his 14-year-old brother Wilbur as the messenger – for an unexpected picnic in the park. Chalk chronicles the rites of passage of a young gymnast.

I came away feeling a rebirth of sorts myself. I was definitely invigorated. How can you not stand up and be excited to determine one’s next steps in addressing women’s issues after being empowered by the beauty conceived by nine amazing women filmmakers? All women, go forth and create beautiful things, and let us all celebrate all of our achievements. Only then can we all be uplifted.

P.S. If there is a Lunafest event in your community, get a bunch of girlfriends together and make it a fun, celebratory evening.

Dark-rinse jean leggings get a boost with a lot of texture: paisley and brocade, Carmela Rose reclaimed vintage chandelier earrings, my own vintage pin (1980s gift from my college roommate!), butter-soft chocolate leather, and gold-studded accents on a crossbody bag.

Dark-rinse jean leggings get a boost with a lot of texture: paisley and brocade, Carmela Rose reclaimed vintage chandelier earrings, my own vintage pin (1980s gift from my college roommate!), butter-soft chocolate leather, and gold-studded accents on a crossbody bag.

Transitions and Transformations: Kate Peterson Designs and Adorn & Flourish

Lend yourself to others, but give yourself to yourself.
– Michel de Montaigne, French Renaissance writer

Kate Peterson arranges beautiful jewelry in their display cases.

Kate Peterson arranges beautiful jewelry in their display cases.

When Adorn & Flourish (7027 Stockton Avenue, El Cerrito, 510.367.8548) opened its doors in May 2012, Proprietor Kate Peterson described the greeting given by the neighborhood as “so receptive, so happy, and welcoming,” which, in turn, describes her artistically appointed shop. Adorn & Flourish features the works of 20 mostly local artists, including Kate Peterson Designs – Kate’s jewelry business – and is home to three other artists who work in studios in the back. Ever evolving, the shop, prompted by requests from customers, will offer classes beginning in March taught by resident artists.

Adorn & Flourish's inviting storefront in El Cerrito.

Adorn & Flourish’s inviting storefront in El Cerrito.

Creating a community of artists
This unique shop concept developed over time, with its genesis in Kate’s early and therefore difficult efforts trying to get her jewelry into retail shops around town. At that time, she wished she could just “buy a little piece of property” in the stores to display her work. That opportunity presented itself in the form of an art gallery, where she sold her jewelry in a large shared retail space. When she left the gallery, the “biggest internal message” she came away with was: “It’s not just about me.” Kate wanted other artists involved. She wanted support and a community. Just as important, she wanted to help people. “I needed that [support from a community], but I didn’t get it when I was at that place and had nowhere to go,” she explained. “I wanted to create a friendly environment where we could give people an opportunity to show and sell their art.”

Cozy but nicely appointed and curated.

Cozy but nicely appointed and curated.

It wasn’t until she moved into her current location that she was able to transform her vision into reality. Kate pointed out that many artists are shy and introverted and therefore find marketing a challenge. Her business was originally next door, sharing a smaller storefront that was home to a little gallery, but when the larger retail space was available, Adorn & Flourish grew into its current model. Kate calls the five small studio spaces “a bonus.” Artists rent display space for $35 to $40 a month and retain 100 percent of the profit from selling their goods in the shop. “I’m not trying to make a living off of the rent I’m getting at the store,” Peterson said. “It’s really a labor of love.”

This three-strand KPD necklace, a Christmas present from David three years ago, can be worn as three separate necklaces.

This three-strand KPD necklace, a Christmas present from David three years ago, can be worn as three separate necklaces.

In return, the resident artists flourish and offer advice and support in this community, as opposed to, for example, working alone in a garage studio or paying high rent for studio space. One benefit of Kate’s business model is that she doesn’t have to buy or change out inventory, or mark down products to move them out. “I have no overhead as far as products,” she said. The artists change out their wares, weekly or monthly, and bring in new work based on customer response.

Statement earrings pop against a frothy maize-colored ombre skirt or olive mesh-paneled maxi skirt.

Statement earrings pop against a frothy maize-colored ombre skirt or olive mesh-paneled maxi skirt.

Kate has been fortunate to not have to seek out artists and their creations. “They find us by word of mouth,” she said. Though many are local to the Bay Area, a few hail from Southern California or other parts of the state. Kate and her assistant and fellow artist, Marika Munkres, set up a jury process for selecting artists. Their goods can be in the same category, such as jewelry and scarves, as products that are currently being carried in the shop, but they need to be different so as not to compete. Kate and Marika are looking for unique handcrafted goods, quality workmanship, and a style that fits in with Adorn & Flourish’s aesthetics, which Kate describes as “simple, elegant, and contemporary, but also with a rustic edge.”

Peterson relaxes in front of Adorn & Flourish on a sunny winter day.

Peterson relaxes in front of Adorn & Flourish on a sunny winter day.

All artists are subject to a three-month trial period. Some artists have come and gone; either their products didn’t sell or they were expecting greater foot traffic, which Kate admits is lacking on the two blocks of retail nestled in a residential area. While Stockton Avenue doesn’t produce the foot traffic of, say, Solano Avenue in North Berkeley, Kate asserted, “We consider ourselves a destination.” That notion seems to be working for many of the artists who have been selling their work at the shop since the beginning.

Kate never considered opening her shop in Berkeley. Having grown up in Kensington, one town over, and residing in El Cerrito, she was committed to her hometown and looking for a location close to where she lives, in a nice, friendly neighborhood. Kate has relied primarily on word of mouth to position Adorn & Flourish as a destination point; however, she is continually marketing the shop via social media such as Yelp and Facebook, and hosting trunk shows and other events.

The artist at work in her studio.

The artist at work in her studio.

Peterson as jewelry designer
Kate is thrilled when people tell her Adorn & Flourish is “a wonderful idea” and thank her for being in the neighborhood and helping the community and artists. “It makes me feel good,” she enthused. “I can go home at night and feel that I contributed and participated.” That said, Kate is juggling running her shop, maintaining studios, and creating her line of jewelry, the latter of which has become a monumental challenge. “I would really like to have more time to be more creative and experiment with new things and materials,” she said. “KPD is evolving as well.”

She is concentrating the next two years on expanding her jewelry design business website and etsy presence, and then having Kate Peterson Designs carried in boutiques across the country. “It’s important to get my brand out there and get my jewelry seen online,” she explained, of her strategy and priorities. Meanwhile, most of her creative time is spent designing commissioned pieces. Kate thrives on people appreciating and loving how her jewelry makes them feel and how special it is to them. “I’m blown away by the feedback that I get,” she said, with wonderment. “It’s really amazing and it makes me feel wonderful that I’m doing the right thing.”

Shimmery dupioni blouse in shades of blue and blue-green are the perfect backdrop to pale green gemstones.

Shimmery dupioni blouse in shades of blue and blue-green are the perfect backdrop to pale green gemstones.

“Doing the right thing” was having a “breakthrough moment” realizing that her massage therapy business wasn’t fulfilling and that her retail management career was not defining who she was and wanted to be, and not getting her to where she wanted to go. Kate sought to be true to herself and find, as she describes it, “the thing that feeds my soul while helping others.” She got – and continues to get – a lot of support from her family, especially her father, along her journey. Over time, serendipitous events unfolded, and she “opened” herself up to those opportunities. A self-described part healer and part artist, Kate sought to bring those talents together to join with the community and to support local artists.

Marika Munkres, Peterson's assistant and fellow artist, arranges the center display.

Marika Munkres, Kate’s assistant and fellow artist, arranges the center display.

Adorning and flourishing
It’s only fitting that her shop borrows from Kate Peterson Designs’ tagline – “adorn and flourish.” When you adorn yourself, your body, and your home with something that is meaningful and self-healing – whether it be an image, word, color, symbol, talisman, or gemstone – you flourish and become “the best possible and authentic you,” she explained. Kate has always loved stones and shells, which she collected as a child. “They brought me peace, calmness, and authenticity to myself,” she said. Now, using those stones in her designs, she is creating adornments that her many and loyal clients are proudly wearing. In setting up her shop, Kate is helping the community of local artists and the community at large to flourish.

Adorn your pajama blouse with simple yet elegant jewelry - earrings from Abacus Gallery (Portland, ME), Kate Peterson necklace (El Cerrito, CA), purse from Japan that was given to me by my sister, Lava 9 Lucite ring (Berkeley, CA), and cuff and rings from Sundance (Corte Madera, CA).

The green gemstones of this Kate Peterson necklace draw out the green patterns in this J. Crew pajama-style blouse and fabric crossbody purse from Japan.

Peterson's dog, Belle, is a fixture at Adorn & Flourish.

Kate’s dog, Belle, is a fixture at Adorn & Flourish.

Transitions and Transformations: Carmela Rose Designs

Simplicity is the keynote of all true elegance.
– Coco Chanel, French fashion designer

Jewelry designer Carmela Rose.

Jewelry designer Carmela Rose.

Carmela Rose grew up in a farming commune in the small town of Summertown, Tennessee, where its school emphasized the arts, including painting and pottery. When she was eight years old, she got hooked on Native American weaving and beading. One day, Carmela and her friend made earrings out of seashells that were part of her older sister’s crafting supplies. When someone suggested that the two girls sell the earrings, they pinned them to a board, went door to door, and sold nearly all of their creations. Thus were the beginnings of the designer and businesswoman behind Carmela Rose Designs.

Taking a leap of faith
Fast forward to 2005 when Carmela moved to the Bay Area after leaving her job as bead store manager in Sacramento and being hired in a jewelry department of a downtown San Francisco department store. When she was undergoing training, she realized that there was a conflict between her day job and her three-year-old, part-time jewelry business. During this time, Carmela had registered for the Los Angeles Gift Show, whose entrance fee was nonrefundable. “If there was a time to take that leap of faith, that was it,” she recalled. She had some savings set aside and already had clients who were selling her jewelry in their Bay Area shops. Ultimately, the demand for her jewelry fueled her decision to become a full-time jewelry designer, and the financial cushion helped with the transition.

A mixture of opalite, Swarovski crystal, quartz crystal, smoky quartz, and sterling silver.

A mixture of opalite, Swarovski crystal, quartz crystal, smoky quartz, and sterling silver.

Carmela built up her early business doing guerilla marketing, “hitting the pavement” to show her jewelry and distributing printouts and business cards when she had the money, as well as having her website built to draw business. Sometimes she would call stores ahead of time; other times, she would get up early in the morning, drive to a location with a good shopping district, and select stores with a good fit. Carmela looked for stores that had a good location and whose products were aligned with her jewelry’s aesthetics. She works with sterling silver and gold-filled metals, so she looked for stores that didn’t sell jewelry with plated metals or faux finishes, but rather focused on stores that specialized in natural fibers and simple, elegant, and classic styles. “Sometimes I would get really lucky and the buyer would be there and take the time to look and buy on the spot,” she said. While it doesn’t happen as often as it used to, at the time the economy was growing.

The first pieces of my collection from 2005: chalcedony, peridot, freshwater pearls, and sterling silver (left and middle) and labradorite, freshwater pearls, glass seed beads, and sterling silver (right).

The first pieces of my collection from 2005: chalcedony, peridot, freshwater pearls, and sterling silver (left and middle) and labradorite, freshwater pearls, glass seed beads, and sterling silver (right).

While the economy has picked up in the last year, Carmela still does guerilla marketing. “It’s not something I’ll ever stop doing,” she said. She also participates in approximately five trade shows annually, including the San Francisco gift show, which is smaller than the Los Angeles gift show, an apparel show, and the sample sale trade show that takes place in October in San Francisco.

Vintage Carmela Rose: vintage sterling silver, tourmaline, and Czech glass (left) and vintage lampwork glass, freshwater pearls, and glass with a gold vermeil clasp.

Vintage Carmela Rose: vintage sterling silver, tourmaline, and Czech glass (left) and vintage lampwork glass, freshwater pearls, and glass with a gold vermeil clasp (right).

Back in 2005, Carmela met Jen Komaromi of Jenny K in El Cerrito at the sample sale trade show. “At trade shows, you sometimes instantly click with a buyer,” she said, of their meeting. “They look at your stuff and instantly know they can sell it. I got the sense that I could trust her. We had this instant ability to communicate. I felt comfortable enough to push her to buy two pairs of earrings.” And that’s when Jenny K began selling Carmela Rose jewelry, and that’s when I began my Carmela Rose collection.

A mix of labradorite and agate earrings, along with vintage favorites: vintage plastic flowers, aqua quartz, and sterling silver and vintage burnt yellow Lucite, Swarovski crystal, and sterling silver.

A mix of labradorite and agate earrings, along with vintage favorites: vintage plastic flowers, aqua quartz, and sterling silver, and vintage burnt yellow Lucite, Swarovski crystal, and sterling silver.

Relying on valuable marketing skills, overcoming challenges
Carmela gained valuable experience managing and marketing in her previous job at the bead store, and had already worked in many trade shows by then, traveling and meeting different buyers. “It gave me the skills and confidence to put my own larger creative goals into motion, because I’d been a part of that whole experience,” she said. “I was already skilled at marketing other people’s creativity and the ideas and personae of other designers more than my own.”

Vintage brass, tokens, garnet, Swarovski crystal, and 14k gold-filled hooks.

Vintage brass, tokens, garnet, Swarovski crystal, and 14k gold-filled hooks.

Marketing is the broadest challenge from day to day, and responding to customers’ needs is critical, according to Carmela. “You have to find new ways to do things and spend the time and energy to market,” she said. Figuring out how to measure one’s success is a skill that is also needed on a daily basis. “You have to assess whether something is working or not, and that’s often hard to do if it’s something that you’re passionate about; it’s hard for a lot of designers,” she noted.

Vintage Lucite, vintage Swarovski crystal, and sterling silver earrings, surrounded by andalusite, 22k gold vermeil leaf, and 14k gold-filled hooks (left) and citrine, brass leaves, and 14k gold-filled hooks.

Vintage Lucite, vintage Swarovski crystal, and sterling silver earrings (middle), surrounded by andalusite, 22k gold vermeil leaf, and 14k gold-filled hooks (left) and citrine, brass leaves, and 14k gold-filled hooks (right).

Carmela weathered the economic recession, thanks to a few loyal clients. New shops and new interest in her jewelry opened up last year, at the same time she was contemplating starting a family. “It worked out really well – having a home business and having a baby,” she said. “That’s my new direction. Things are looking really positive again.” While business not as booming as it was in 2005 and 2006, Carmela feels that she is moving in the right direction. “The most pleasant surprise is how supportive people can be, and all the wonderful people I’ve gotten to know – whether collectors, colleagues, clients or friends over the year,” she said. “Knowing some amazing and inspiring people have helped me get through the tough times.”

One of my favorite statement earrings, which give off an Art Deco vibe: Vintage Lucite, garnet, and 14k gold-filled hooks.

One of my favorite statement earrings, which give off an Art Deco vibe: vintage Lucite, garnet, and 14k gold-filled hooks.

The joys of designing jewelry
Carmela enjoys the freedom of being able to create something tangible out of a flow of ideas over any given time, and then releasing it to make room for the next creation. “And then to make a living out of it is unbelievable,” she said, with a quiet sense of awe. When pressed to name favorite pieces that she’s made over the years, Carmela is hesitant. She has cataloged everything she’s made, and while there are many pieces that she has enjoyed designing, her philosophy is to create something and set it free in order to make room for new pieces. “I’ve always felt that holding on too tightly to something would hold me back creatively,” she explained.

This necklace is one of my favorite Carmela Rose pieces: vintage sterling silver pieces mixed with oxidized sterling silver and Swarovski crystals.

This necklace is one of my favorite Carmela Rose pieces: vintage sterling silver pieces mixed with oxidized sterling silver and Swarovski crystals.

Having been in business, both part-time and full-time, for a decade now and coming out of the recession stronger and assured, Carmela knows a thing or two about designing jewelry and making a business out of it. The ability to form and maintain sound partnerships is the most important trait to staying in business, she said. Ultimately, at the end of the day, she advises aspiring designers to “be true to yourself but also make it your goal to make really good products that other people enjoy.”

Post Script: Rave review
As you can see, I’m one of those Carmela Rose collectors. One of the things I’ve appreciated through the years is watching Carmela’s style and designs evolve and change, from the freshwater pearls, glass beads, and labradorite pieces to the vintage lampwork beads pieces, to the vintage metals. From delicate to statement to delicate. Simple to elaborate to simple. I have a very soft spot for the earlier statement pieces, as well as the reclaimed vintage jewelry. If I’ve converted you with my collection, check out Carmela’s jewelry at Jenny K’s (6927 Stockton Avenue, El Cerrito, 510.528.5350), where she usually has trunk shows during the holidays and special events such as Mother’s Day and Valentine’s Day, which happens to be next week!

Early Carmela Rose pieces: Ruby quartz and glass with gold vermeil clasp (left) and carnelian, garnet, serpentine, glass, and 14k gold-filled (right).

Early Carmela Rose pieces: ruby quartz and glass with gold vermeil clasp (left) and carnelian, garnet, serpentine, glass, and 14k gold-filled (right).

Transitions and Transformations: Pilar Zuniga of Gorgeous and Green

your slightest look easily will unclose me
though I have closed myself as fingers,
you open always petal by petal myself as Spring opens
(touching skillfully,mysteriously)her first rose
– e.e. cummings, American poet, from “somewhere I have never travelled,gladly beyond”

Pilar setting up floral arrangements for a wedding. (Photo credit: JRotsenphotography.com)

Pilar setting up floral arrangements for a wedding. (Photo credit: JRotsenphotography.com)

I first discovered Gorgeous and Green (2946 College Avenue, Berkeley, CA 94705, 510.665.7974) after receiving a beautiful set of reclaimed vintage earrings for my 50th birthday last year. The earrings came in a box with the letters “GG” stamped on the lid. The letters were Art Deco in style – the first G backwards, as if mirroring the other G – and on either side was a flourish of Art Deco-style flowers and greenery. Curious, I asked my friend who gave me the present where she got the earrings. She explained that she was on San Pablo Avenue in West Berkeley and came upon a floral shop that sold unique jewelry. Intrigued, I made a little discovery trip, and I’ve been back to Gorgeous and Green many times since.

A colorful storefront display greets visitors to Gorgeous and Green.

A colorful storefront display greets visitors to Gorgeous and Green.

The warm and inviting entrance to Gorgeous and Green.

The warm and inviting entrance to Gorgeous and Green.

Step inside: A Mix of gorgeous and green goods
The majority of Gorgeous and Green customers are neighbors who live in West Berkeley, although commuters who work in the area also come in during the week. On weekends, the shop is filled with visitors to the East Bay. It’s not uncommon for people to walk in and be unsure of what the shop is selling, admits owner Pilar Zuniga. Her concept is a mix of goods that she and other artisans have created that embody her distinct style – encompassing color, attention to design, vintage feel, sustainability, and the ability to be marketed and displayed in a beautiful and creative way. The gifts in her shop are either one of kind or “embodies the intention of the artist,” she said.

A rustic display of greeting cards from local small presses.

A rustic display of greeting cards from local small presses.

Thus, greetings cards displayed on a white-washed picket-fence gate hung on the wall are made by local, small-scale printing presses. Colorful glassware reclaimed from thrift stores and antique and garage sales dot the shelves throughout the shop. Hand-blown glass by local artisans is re-envisioned as planters for succulents and other plants. Body and bath products are made with natural ingredients and produced in an environmentally friendly manner. Zuniga stocks her shop with goods crafted by artisans whom she researches and finds on the Internet. “I’ve gotten a lot of positive feedback,” she said, of her selections. She continues to stock what sells well, but tries to bring in new items.

Reclaimed vintage jewelry dangle from a suspended branch.

Reclaimed vintage jewelry dangle from a suspended branch.

She designs and sells her jewelry, which comprise vintage pieces that she incorporates into a new design. “I like to redo jewelry to make it better or to make it into something someone would enjoy,” she explained. “I’ve always been interested in art – painting, drawing, other craftwork, sewing, making jewelry – I got really into reusing reclaimed vintage. That was always a side thing,” she said. Zuniga showcases creations by other jewelry designers as well, most of which are fashioned from reclaimed materials. Gorgeous and Green carries M.E. Moore‘s jewelry, which I discovered in Zuniga’s shop.

Artwork on the wall seems to spill out of this beautiful arrangement.

Artwork on the wall seems to spill out of this beautiful arrangement.

Roots in sustainability
Sustainability is an important aspect, and Zuniga has ensured that it is expressed in her shop. The San Diego native developed her environmental consciousness when she was a student at UC Berkeley, which opened her up to thinking about the greater good of the world. Not surprisingly, she found her way into the nonprofit sector of public health as a career and remained in northern California because of the area’s “down-to-earth sensibility” and the fact that “everybody is really close.”

When Zuniga was planning her wedding in 2005, she had difficulty finding a sustainable florist, though today there are more environmentally conscious florists. She saw a need to fill and was energized by the concept. Though she enjoyed working with people and in the nonprofit sector, she was losing interest as she moved into management and got behind a desk. Zuniga started her company in 2007 with a focus on floral design and events while still working full-time. She took classes but didn’t go to school for floral design, though she also learned about the industry through her aunt, who was a florist. When she was younger, she helped her aunt with weddings. Zuniga was able to rely on various skills she had learned in her job – designing and evaluating marketing materials. She transformed her garage into her workspace and created gift items specifically for weddings, and her business took off in 2008.

Vintage suitcases hold unique gifts and treasures.

Vintage suitcases hold unique gifts and treasures.

Challenging times
“I really enjoyed the design and artistic piece of it, so I quit my job and opened up a shop,” she said. Zuniga had been eyeing her current storefront and convinced the landlord to rent the space to her in January 2010. Within three weeks, she had opened the first week of February, just in time to take advantage of Valentine’s Day. (In an anniversary of sorts and a repeat of history, Gorgeous and Green moved to its new location, 2946 College Avenue, near Ashby Avenue in Berkeley, this past February from its San Pablo Avenue location.)

Succulent terrariums featuring locally hand-blown glass.

Succulent terrariums featuring locally hand-blown glass.

At the onset, Zuniga faced significant financial challenges, which were exacerbated by the recession. She and her husband – who had started his business years before – had saved money, but in the beginning there were months when she made very little money or none at all. Zuniga logged 60 to 80 hours a week, seven days a week. Despite the grueling schedule and unstable earnings, by the end of the first year, when her lease was to be reviewed, she decided to try another two years. The holidays had buoyed her, and she added, with a laugh, “It could only get better from where it started.” That said, Zuniga burnt herself out the second year with her workload and made the strategic decision to hire people to help in the shop. Though staffing is one of the biggest line items in her budget, she believes the benefits outweighed the cost. Despite being “shackled” to the shop, she says the best thing about being a shop owner is flexibility. “I’m a hard worker, but I don’t have to keep going 110 percent all the time,” she said. She allows herself time to power down or take a break.

Wall-mounted terrariums and planters share a cozy corner of the shop with dried pressed flower earrings.

Wall-mounted terrariums and planters share a cozy corner of the shop with dried pressed flower earrings.

She has since pulled back doing events because of the time and effort involved and competition with larger events companies, and is investing more time showcasing her shop, which she feels needs her support to keep it going. This year she plans on cutting back on the number of events she produces in order to enjoy the few that she plans to take on. The wedding events that were the most memorable for her were the ones in which she was granted creative license. She has done a number of weddings at the Piedmont Community Center, but one in particular enabled her to use brilliant colors and planted materials such as succulents and ferns. “I really enjoyed having the space to do what I wanted to do,” she said. She also did a wedding in Moss Beach, which enabled her to enjoy the drive down the coast and then transform a garden into a vibrant place with washed-up wood that the bride had collected on the beach and had Zuniga incorporate into the floral arrangements.

The shelves are stocked with glassware, jewelry, natural bath and body products, and more goodies.

The shelves are stocked with glassware, jewelry, natural bath and body products, and more goodies.

Taking risks and “throwing up some dust and some dirt”
Zuniga touts the support of her husband as being very significant in her decision to start her own business. When she and her husband first got together, she was the breadwinner while he was trying to get his business going. When his San Francisco-based video production company, Corduroy Media, finally turned and grew, the strain of being the breadwinner eased. “We both have our own businesses now, but I don’t think I would have done it without his business doing well,” she said. When her husband’s business was going strong after its first decade, Zuniga felt it was now her turn.

Gorgeous and Green's San Pablo location before the shop moved to College Avenue.

Gorgeous and Green’s San Pablo location before the shop moved to College Avenue.

She never questioned her decision to open her shop, buoyed with the philosophy that things would take care of themselves. She didn’t worry about being saddled with debt should the business venture not work out. “I’ve been there before and I’ve paid it [debt] off. You just move on and you learn from it,” she said, simply. “It’s just money. But it’s also a chance to be happy and to enjoy what you do and give yourself a chance. You’ll regret it if you don’t [try]. You’ll always regret it.”

If she hadn’t made the change, Zuniga emphasized that she would have missed out on the entire experience – the difficulties and challenges, the enjoyable times, and especially the fact that she overcame so much to get to where she is now. “I continue to do so [overcome adversities], and I surprise myself,” she added. “You just have to put yourself out there.”

Turning serious for a moment, Zuniga noted that society teaches women to eschew being a risk taker. “Part of it is genetic, part of it is maintaining your uterus as a safe space because you want to have children at some point or you might not,” she said, with a laugh. “Evolutionarily, it works that way.” But Zuniga has grown comfortable with embracing risk. “It’s okay to take a risk and not be sure and make big mistakes,” she said. It may not work out, but she says, “At least I jumped on it. I threw up some dust and some dirt, and it will eventually settle.”

Spend a lazy Saturday afternoon checking out boutiques in West Berkeley in a comfy chemise and platform boots made for walking.

Spend a lazy Saturday afternoon checking out boutiques in West Berkeley in a comfy chemise and platform boots made for walking.

A Gorgeous and Green find - a rose necklace made from corn! (Earrings by Carmela Rose and ring from Lava 9, Berkeley, CA)

A Gorgeous and Green find – a rose necklace made from corn! (Earrings by Carmela Rose and ring from Lava 9, Berkeley, CA)

Close-up of the rose necklace made from corn from Gorgeous and Green.

Close-up of the rose necklace made from corn from Gorgeous and Green.

 

Redefining supermom

“Mama exhorted her children at every opportunity to ‘jump at the sun.’ We might not land on the sun, but at least we would get off the ground.”
– Zora Neale Hurston, folklorist and writer, from Dust Tracks on a Road

I was 38 when I became a mom for the first time and then gave birth to my daughter when I was two months shy of my 41st birthday. One thing I’ve learned – in a nod to the wonderment of motherhood, parenthood: You can never stop learning parenting lessons, no matter what your age, if your heart and mind are open to them.

Supermom wears sparkly tights, an ombre velveteen shift, and ruffled booties.

Supermom wears sparkly tights, an ombre velveteen shift, and ruffled booties.

When David and I found out I was pregnant with our son, we made plans for me to continue working until his birth and then allow me to work on my novel, but morning sickness was taking its toll and my job as a business development writer for a health insurance carrier was neither enjoyable nor fulfilling. I quit in my third trimester. I had been writing articles on the side for a good friend from graduate school and was expecting to rely on increasing freelance assignments to replace my regular paychecks, which we needed. By not commuting or having an office job with set hours, we reasoned, I could stay at home and work around my son’s schedule.

It wasn’t easy. The experience of being a first-time mother was amazing, magical, confusing, exhausting and a whirlwind. Speaking for myself only, I could not imagine dropping him off in the mornings and picking him up in the afternoons, and I cherished being with him during the day. At the same time, however, it was stressful to conduct phone interviews, hoping he wouldn’t wake up, as he stirred in the motorized swing on the other side of the bedroom, my makeshift office. Once, I even nursed him during an interview. Surely a combination of sleep deprivation and the determination to multi-task whenever I could resulted in this jaw-dropping lapse of judgment. I remember halfway into the interview when the interviewee, thankfully a woman, asked me if I was nursing. She recognized the sound and marveled that I could do these two things at once. I vowed never to put myself in an embarrassing situation again, though she and I had a good laugh over it and she told me I shouldn’t apologize at all. That’s what women – mothers – had to do to make things work. It didn’t stop me from finding other ways to multi-task.

In the fog of early motherhood, I remember feeling disconnected from the rest of the world. I missed talking with adults face to face. There came a time when I could no longer handle the many assignments and take care of him full-time, and my mother was no longer able to stay for a week each month to watch him while I worked. I reluctantly agreed to David’s suggestion that we find a nearby family daycare so I could be more productive and not be up all hours of the night to make up for the work that I couldn’t get done during the day. I felt guilty and angry with myself – an early admission that I failed as supermom. I couldn’t take care of him full-time and help contribute financially. At first, and at the same time, it was difficult to be alone in the house and to admit that I could be so productive in this new situation.

Supermom gets her energy from crystal - reclaimed vintage chandelier parts strung on brass chains from End of Century (NYC).

Supermom gets her energy from crystal – reclaimed vintage chandelier parts strung on brass chains from End of Century (NYC).

But give supermom an inch and she’ll take a foot. I was going to make up for this shortcoming. Being highly organized, I made sure that everything was done before David came home from his long day at the office. The laundry was folded, ironed and put away. Dinner was on the table and the kitchen cleaned up. The house was always neat and clean (we had two dogs who shed a lot, so I vacuumed every day). I will admit that I even ironed the bed sheets. Groceries and other errands were done during the day. Bills were paid and filed. Weekends were supposed to be cleared so we could have family time. The only problem was that while the house was in shipshape order, I was still working round the clock and I was even more exhausted and sleep deprived.

The opportunity to go back to an office job came when my freelance editorial work for a magazine that covered people, technology and capital turned into a full-time position. I was thrilled to join the adult world, really enjoyed the work itself and overcame my guilt of having a set workday away from home. I negotiated to be able to come in early and leave early, so I could pick up my son at a reasonable hour in the afternoon. I still remember clock watching and the mad dash of pushing the stroller three blocks to the family daycare and then running to the BART station to catch my train into San Francisco. Few of my colleagues were married, and I endured a few snide comments when I left for the day because many of them stayed past dinnertime, when our editor brought takeout to the employee lunchroom. Never mind that after I put my son to bed and the house was in order, I parked myself in front of the computer to write my feature-length articles late into the night.

By the time my daughter arrived in December 2002, my work situation had worsened, mostly due to my boss’s irrational behavior, low morale and the high-tech industry bubble bursting. Overcome with morning sickness, increasing workload, politics and new management due to the bank taking over the company, I quit ahead of my due date. Again, the goal was to get back to my novel, return to freelance work full-time and stay with my daughter while she was an infant. When my son turned two, he transitioned to a preschool and when my daughter was six months old – much younger than I had thought she’d be for her first transition, I put her in my son’s old family daycare to be able to get more work done.

Supermom ready for action in blue faux fur.

Supermom ready for action in blue faux fur.

As the kids got older and into elementary school, the workday got shorter because the school day was shorter than the preschool and family daycare hours. When my son was in second grade, he drew a picture and wrote a few sentences about his family, which was displayed at the school’s Open House. He wrote: “This is my family. My mom works wen [sic] I am at school… My dad workes [sic] the whole day.” I remembered feeling somewhat cheated. I worked all the time, but it seemed I was a victim of my own success. I could set the dinner menu for the week in 20 minutes and go to the dry cleaners and two grocery stores in less than an hour and a half. By dinnertime, the kids had completed and I had corrected their homework and I had given or supervised their baths. I rocked them in bed, and then began my second shift of work. Nothing was out-of-order in the house. Except for me.

Gradually, I let go of things. The wrinkles in the clean bed sheets don’t bother me as much as they used to. I relented and let David do the weekly menus and get the groceries. I ignore the dust bunnies made of our dog Rex’s fur. The kids rake the leaves, pick up the dog poop, empty out the dishwasher, clean the bathrooms, dust, strip their own beds and so on. (Yes, it helps when the kids are older and take up chores!)

But the biggest thing I did was redefine what it means to be a supermom. There’s nothing wrong with being a supermom, but I wanted to personalize the qualifications to suit me. Last year, I asked my daughter if she wanted to be a writer because she has quite an imagination and loves to write and make up stories. She flatly said no. She didn’t want to be a writer because she said I worked too much, I was up late and I was always tired (read: cranky). That was my wake-up call.

Abloom with resin and satin and tulle roses.

Abloom with resin and satin and tulle roses.

While I value being able to work my schedule so I can walk them to school in the mornings, pick them up after school, be at home with them when they get sick (last winter they both came down with pneumonia on separate occasions and were sick for two weeks each), chauffeur them to their various sporting and other extracurricular activities, and most importantly, make home-cooked meals and have dinner together as a family, I don’t want either my son or my daughter to think that this is the norm for moms or that moms who opt for this lifestyle have to give up who they are. To be sure, all moms make different sacrifices for the family life they choose or that are chosen for them. But in making sacrifices, we can’t let go of what gives us, as women and persons, life.

So when I took a week of vacation this past April to work on the revision of my novel, I talked with my son and daughter about sticking with something despite the barriers, finding a passion and nurturing it, and doing something that truly makes you happy. They saw how happy, how buoyant and energetic, I was. This past June, when my son graduated from sixth grade, we had a long discussion about motivation and perseverance. I told him that fear of failing had kept me from buckling down and finishing the novel but that I was guaranteed to fail if I didn’t try. Wide-eyed, he asked me, “So you mean if you hadn’t been afraid, you would have finished the novel already?” I nodded, and then he nodded slowly and walked away in silence. It remains to be seen when he’ll fully appreciate that nugget of wisdom. But I’m hoping that the notion of a fearless mom has new meaning for my kids.

Tunic - not cape - and leggings.

Tunic – not cape – and leggings.

Also helping me to meet my goal of becoming who I want to be is writing this blog. I’m discovering that my blog has created another valuable by-product, in addition to providing exercise for my writer’s muscles and sharing the challenges and beauty of this time of my life with a bigger community. My posts reflect many of the things I want to tell or share with my kids and, thanks to the Internet and technology, my words and photos are accessible and permanent, relatively speaking. It is, I’ll admit, a form of multi-tasking.

My definition of a supermom has evolved to this: One who loves her children unconditionally, supports them and is always there for them in whatever capacity she can, and pursues her hopes and dreams so that they see and know that the pursuit makes her a whole and happy mom and person. Under those conditions can she love and support fully. These traits are not mutually exclusive. They are also not the traits of anyone else’s but mine.

More importantly, no ironing bed sheets required.

Grayling earrings from Jenny K (El Cerrito, CA) and 3D ring from MOMA (NYC). (The ring, however, is not made of Kryptonite.)

Grayling earrings from Jenny K (El Cerrito, CA) and 3D ring from MOMA (NYC). (The ring, however, is not made of Kryptonite.)

 

Fifteen years later: On becoming a writer

Celebrating with glimmering gold.

Celebrating with glimmering gold.

The highest reward for a person’s toil is not what they get for it, but what they become by it.
– John Ruskin, British art critic

In 1997, when I began researching and then writing my first novel, I could not have imagined that in 2012 I would still be working on the umpteenth draft. If I had known how much time would pass, I might have given up. Thomas Edison was credited as saying, “Many of life’s failures are people who did not realize how close they were to success when they gave up.”

The thing is: I did give up.

The first draft was 1,000 pages. It was easier to write when my husband and I didn’t have children and my job was not demanding. My son came, I changed jobs a few times, job demands grew, and sleep deprivation was my companion in the middle of the night when I sat in front of the computer screen, writing articles instead of fiction. I finished another draft when I went into labor with my daughter. In 2006, I was finally done and sent the trimmed-down (at 650 pages) manuscript off to literary agents, only to get rejected by 60 of them. One writer friend exclaimed, “I didn’t even know there were 60 different agents to be rejected by.” The manuscript was too long and there was no market for a novel about Filipino immigrant farmworkers, labor unions and grape strikes, I was told. And I believed them. I also believed that a more talented writer would have made the novel more compelling. I understood that I was not good enough to have made it work against any and all odds.

So I gave up. I put the manuscript away. I stopped reading fiction and book reviews. I didn’t go into bookstores anymore. I did other worthy and necessary things in my life. I had some inkling that I would come back to the writing, maybe to the novel. Every now and then, through the years, my two high school best friends would ask me when I was going to resurrect Fausto, my main character, and his story.

For anyone who has known the passion of creating, who has experienced the ecstasy of getting the emotion or moment right with the precise words in the only order that makes exquisite sense, who has stopped whatever ordinary activity she is doing because she has solved a niggling and bottlenecking problem with a character’s motivations or actions, the desire to create is never abandoned. Somewhere deep inside me, I knew that.

When we are ready on the inside, it may still take time for that desire to radiate outward and make us aware of its awakening. Sometimes it takes an event in our lives that turns the key or opens the window, and the desire is unleashed and demanding to be nurtured and given the tools to create anew. I took a week of vacation in April to start the next major revision of the novel, and my happiness was palpable. I did not want to lose it again. Getting stuck on a word or a sentence was a gift, not something to agonize over or dread as a tedious task. Carving out time to reintroduce myself to my characters was a gift.

Gold accessories on gold brocade - my own vintage early 90s tassel earrings and M.E. Moore reclaimed vintage bracelet and necklace.

Gold accessories on gold brocade – my own vintage early 90s tassel earrings and M.E. Moore reclaimed vintage bracelet and necklace.

In May I submitted the manuscript to a local independent book publisher’s annual contest. I had high hopes, but my novel wasn’t chosen. I was disappointed to be sure, but undaunted. Last month, I heard from my undergraduate professor who, along with his partner, is an independent book publisher. I asked him to consider my manuscript, and while he didn’t accept it, he told me that he and his partner “enjoyed it and admired the sometimes quite lyrical prose” and that they “liked the rendering of the setting, at once exotic and universal.” This time I was ecstatic. He was one of the best creative writing professors I’ve ever had, and he gave me the gift of his time and his advice for the next and hopefully last revision. His response – the outside world’s response, so to speak – validated what I’d been feeling inside: I’m getting there, I’m on the right track.

In September I sent the manuscript to the Poets & Writers’ California Writers Exchange contest. Last week, I received an e-mail announcing the winning poet and fiction writer. I honestly did not expect to win, but there was an itch of disappointment. Yesterday, however, I received a letter, letting me know that I was one of 15 finalists whose manuscripts, out of a total of 609 fiction manuscripts, were sent to the fiction judge for his final selection. I was quietly happy. I felt a warmth growing inside of me.

Fifteen years later, this is what I know: In 2006, the novel was too long and I was not a skilled enough writer to make Fausto’s story resonate. I am a much better writer now and the novel is almost there. All these years of toil have made it thus.

A love of mixing textures again - thrifted embroidered purse, faux fur, Frye leather booties, textured tights, and bold jewelry by M.E. Moore.

A love of mixing textures again – thrifted embroidered purse, faux fur, Frye leather booties, textured tights, and bold jewelry by M.E. Moore.